Bernardi, Linda,
The inversion factor : how to thrive in the IoT economy / Linda Bernardi, Sanjay Sarma, and Kenneth Traub. - 1 PDF (240 pages).
Includes bibliographical references and index.
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion.
Restricted to subscribers or individual electronic text purchasers.
Why companies need to move away from a ""product first"" orientation to pursuing innovation based on customer need.
Mode of access: World Wide Web
9780262344937
New products.
Internet of things.
Technological innovations--Economic aspects.
Strategic planning.
Internet of things.
New products.
Strategic planning.
Technological innovations--Economic aspects.
Electronic books.
TS170 / .B47 2017eb
658.5/75
The inversion factor : how to thrive in the IoT economy / Linda Bernardi, Sanjay Sarma, and Kenneth Traub. - 1 PDF (240 pages).
Includes bibliographical references and index.
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion.
Restricted to subscribers or individual electronic text purchasers.
Why companies need to move away from a ""product first"" orientation to pursuing innovation based on customer need.
Mode of access: World Wide Web
9780262344937
New products.
Internet of things.
Technological innovations--Economic aspects.
Strategic planning.
Internet of things.
New products.
Strategic planning.
Technological innovations--Economic aspects.
Electronic books.
TS170 / .B47 2017eb
658.5/75