BRAND POSITIONING STRATEGIES FOR COMPETTIVE ADVANTAGE (Record no. 23778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00355nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190711s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0074624016 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 659.1 S474 |
| 100 ## - AUTHOR NAME | |
| Author | SENGUPTA,S |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND POSITIONING STRATEGIES FOR COMPETTIVE ADVANTAGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Publisher | Tata McGraw-Hill |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 23X15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 1999-01-23 | 102.00 | 659.1 S474 | 053340 | Books |