TOTAL RELATIONSHIP MARKETING (Record no. 33115)

000 -LEADER
fixed length control field 00365nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190711s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0750654074
082 ## - CLASSIFICATION NUMBER
Call Number 658.8 G974
100 ## - AUTHOR NAME
Author GUMMESSON,E.
245 #0 - TITLE STATEMENT
Title TOTAL RELATIONSHIP MARKETING
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication LONDON
Publisher Butterworth-Heinemann
Year of publication 2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages vi+350p.,24x17cms.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Entry Date Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
      CENTRAL LIBRARY CENTRAL LIBRARY 2008-01-22 K.R.E.C. STUDENTS CO-OP SOCIETY 395.00 658.8 G974 078814 Books