PRODUCT AND BRAND MANAGEMENT (Record no. 36175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00341nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190711s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8190730211 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658 S474 |
| 100 ## - AUTHOR NAME | |
| Author | SENGUPTA, P |
| 245 #0 - TITLE STATEMENT | |
| Title | PRODUCT AND BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Publisher | PACIFIC PUBLICATION |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 270p.,24x15Cms |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Date checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2009-05-01 | K.R.E.C. STUDENTS CO-OP SOCIETY | 795.00 | 658 S474 | 084914 | 2023-02-03 | Books |