BRAND FAILURES:TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME (Record no. 36762)

000 -LEADER
fixed length control field 00379nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190711s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749446552
082 ## - CLASSIFICATION NUMBER
Call Number 658.827 H149
100 ## - AUTHOR NAME
Author HAIG, M.
245 #0 - TITLE STATEMENT
Title BRAND FAILURES:TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication LONDON
Publisher Kogan Page
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii+260P,.21x13Cms.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
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Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Entry Date Source of acquisition Cost, normal purchase price Full call number Accession Number Date checked out Koha item type
      CENTRAL LIBRARY CENTRAL LIBRARY 2009-12-23 K.R.E.C. STUDENTS CO-OP SOCIETY 295.00 658.827 H149 086560 2019-11-06 Books