Advances in Advertising Research (Vol. IV) (Record no. 50502)
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| 000 -LEADER | |
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| fixed length control field | 02989nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-02365-2 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130531s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658023652 |
| -- | 978-3-658-02365-2 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 245 10 - TITLE STATEMENT | |
| Title | Advances in Advertising Research (Vol. IV) |
| Sub Title | The Changing Roles of Advertising / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XII, 407 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | EAA Series, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents �         The Roles of Advertising �         The Faces of Advertising �         Perceptions of Advertising �         Reception of Advertising   Target Groups �         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahl�en work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Aut�onoma de Madrid, Spain. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Rosengren, Sara. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Dahl�en, Micael. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Okazaki, Shintaro. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-02365-2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
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| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
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| -- | online resource |
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| 347 ## - | |
| -- | text file |
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| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 1869-6929 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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