Better Business Decisions from Data (Record no. 50599)

000 -LEADER
fixed length control field 03661nam a22004215i 4500
001 - CONTROL NUMBER
control field 978-1-4842-0184-8
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200420211740.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140704s2014 xxu| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781484201848
-- 978-1-4842-0184-8
082 04 - CLASSIFICATION NUMBER
Call Number 650
100 1# - AUTHOR NAME
Author Kenny, Peter.
245 10 - TITLE STATEMENT
Title Better Business Decisions from Data
Sub Title Statistical Analysis for Professional Success /
300 ## - PHYSICAL DESCRIPTION
Number of Pages XIII, 288 p. 56 illus.
520 ## - SUMMARY, ETC.
Summary, etc Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you're a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences. Author Peter Kenny-with deep experience in industry-believes that "while the methods of statistics can be complicated, the meaning of statistics is not." He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations. With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity. Among other things, this book covers: How statistics can help you assess the probability of a successful outcome How data is collected, sampled, and best interpreted How to make effective forecasts based on the data at hand How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals How to commission a statistical analysis Arranged in seven parts-Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data-Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You'll return to it again and again as new challenges emerge, making better decisions each time that boost your organization's fortunes-as well as your own.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4842-0184-8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBooks
264 #1 -
-- Berkeley, CA :
-- Apress :
-- Imprint: Apress,
-- 2014.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Business.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Management science.
650 14 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Business and Management.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Business and Management, general.
912 ## -
-- ZDB-2-SBE

No items available.