Aiming Big with Small Cars (Record no. 50651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03289nam a22005895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-02066-2 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131028s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319020662 |
| -- | 978-3-319-02066-2 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.514 |
| 100 1# - AUTHOR NAME | |
| Author | Tiwari, Rajnish. |
| 245 10 - TITLE STATEMENT | |
| Title | Aiming Big with Small Cars |
| Sub Title | Emergence of a Lead Market in India / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXVII, 229 p. 78 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | India Studies in Business and Economics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | 1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India's Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India's Automobile Industry -- 8.Role of Small Cars in India's Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Herstatt, Cornelius. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-02066-2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Leadership. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Globalization. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Markets. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Automotive engineering. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Economic policy. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Emerging Markets/Globalization. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | R & D/Technology Policy. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Automotive Engineering. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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