Too Good To Fail (Record no. 50725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03638nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-00281-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130516s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319002811 |
| -- | 978-3-319-00281-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.4 |
| 100 1# - AUTHOR NAME | |
| Author | Gross, Clifford M. |
| 245 10 - TITLE STATEMENT | |
| Title | Too Good To Fail |
| Sub Title | Creating Marketplace Value from the World's Brightest Minds / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV, 112 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Management for Professionals, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Chapter 1. Open Innovation: R&D Goes Global with a World of New Technologies -- Chapter 2. The Technology Transfer Eco-system -- Chapter 3. Intellectual Capital: The World's Fastest Growing Asset Class -- Chapter 4. Network Strategies for Growing Emerging Markets -- Chapter 5. The Role of Design in Bringing Innovation to the Marketplace -- Chapter 6. Leadership Required for Embracing New Technologies -- Chapter 7. The Growth of China's Technology Transfer Industry. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Too Good to Fail: Creating Marketplace Value form the World's Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world's leading research institutions to exogenously replace the "R" of corporate "R&D." The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-00281-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
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| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Corporate governance. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Economic policy. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Corporate Governance. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | R & D/Technology Policy. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2192-8096 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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