Luxury Marketing (Record no. 50837)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03177nam a22004695i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-8349-4399-6 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121116s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783834943996 |
| -- | 978-3-8349-4399-6 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 245 10 - TITLE STATEMENT | |
| Title | Luxury Marketing |
| Sub Title | A Challenge for Theory and Practice / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV, 416 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Luxury Consumption -- Luxury Brands -- The Luxury Industry -- The Management of Luxury Brands -- Luxury Marketing in the Wine Industry. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. Contents Luxury Consumption - A Global Phenomenon or Dependent on Cultural Differences? - A Theoretical Perspective - The Context of Societal Change Luxury Brands - The Customer's Perspective within Specific Cultural Contexts The Luxury Industry - Counterfeits The Management of Luxury Brands Luxury Marketing in the Wine Industry Target Groups Academics and researchers in various disciplines; Marketing Managers. Editors Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Wiedmann, Klaus-Peter. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Hennigs, Nadine. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-8349-4399-6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Gabler Verlag : |
| -- | Imprint: Gabler Verlag, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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