Retail Marketing and Sales Performance (Record no. 50993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03216nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-04630-9 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131230s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658046309 |
| -- | 978-3-658-04630-9 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Preuss, Christoph. |
| 245 10 - TITLE STATEMENT | |
| Title | Retail Marketing and Sales Performance |
| Sub Title | A Definitive Guide to Optimizing Service Quality and Sales Effectiveness / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXIV, 224 p. 24 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- Retail marketing, concepts and research model -- Methodology and methods -- Results -- Discussion of results. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet's sales performance.    Contents Retail Marketing, Concepts and Research Model Internal Marketing Sales Performance Human Resources Management     Target Groups Researchers and students of business sciences especially in the field of management Practitioners in marketing, distribution or human resources management      About the author Christoph Preuss holds an MBA from the University of St. Gallen and a doctoral degree from the Bradford University School of Management. He is now a senior sales & marketing executive in the Information and communication Industry. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-04630-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.