Strategy and Communication for Innovation (Record no. 51066)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04003nam a22005415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-41479-4 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211747.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140109s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642414794 |
| -- | 978-3-642-41479-4 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.514 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategy and Communication for Innovation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XVII, 465 p. 61 illus., 29 illus. in color. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Part I - Strategic Perspectives on Innovation -- Part II - Communicative Perspectives on Innovation -- Part III - Integrated Perspectives on Innovation -- Part IV - Best Practices and Case Examples. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. [...] From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. [...] This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation."   Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University  . |
| 700 1# - AUTHOR 2 | |
| Author 2 | Pfeffermann, Nicole. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Minshall, Tim. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Mortara, Letizia. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-41479-4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Engineering economics. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Engineering economy. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial organization. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Innovation/Technology Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Engineering Economics, Organization, Logistics, Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial Organization. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.