Retail Internationalization in Emerging Countries (Record no. 51153)
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| 000 -LEADER | |
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| fixed length control field | 03793nam a22004575i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-8349-4492-4 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130531s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783834944924 |
| -- | 978-3-8349-4492-4 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Pennemann, Karin. |
| 245 10 - TITLE STATEMENT | |
| Title | Retail Internationalization in Emerging Countries |
| Sub Title | The Positioning of Global Retail Brands in China / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIX, 179 p. 18 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Reihe Handel und Internationales Marketing / Series Retailing and International Marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Reciprocity between Retailer's Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers' international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management.   Contents �         Internationalization of Retail Firms in Emerging Countries  �         Meaning, Importance, and Value Creation Process of Perceived Brand Globalness as a Retailer's Tool for Success in Emerging Countries �         International Retail Brand Management   Target Groups �         Academics and students of business administration with a focus on international marketing and management  �         Managers of retail and service firms, as well as international marketing managers   The Author Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company.   The Editors The series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht. . |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-8349-4492-4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
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| -- | computer |
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| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
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| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 912 ## - | |
| -- | ZDB-2-SBE |
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