Customer Relationship Management in the Financial Industry (Record no. 51159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03673nam a22005415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-35554-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130504s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642355547 |
| -- | 978-3-642-35554-7 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 332 |
| 100 1# - AUTHOR NAME | |
| Author | Rajola, Federico. |
| 245 10 - TITLE STATEMENT | |
| Title | Customer Relationship Management in the Financial Industry |
| Sub Title | Organizational Processes and Technology Innovation / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XII, 181 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Management for Professionals, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects -- 2. The Theoretical Framework of CRM -- 3. CRM Project Organization in the Financial Industry -- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities -- 6. Organization of Knowledge Discovery and Customer Insight Activities -- 7. Data Mining Techniques -- 8. The Evolution of Customer Relationship and Customer Value -- 9. Main Benefits and Organizational Impacts of CRM within the Bank -- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena -- 11. Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration.  Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective.  He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems.   .  . |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Data processing. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-35554-7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Finance. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Organization. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Information technology. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Finance. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Finance, general. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | IT in Business. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Organization. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2192-8096 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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