National Brands and Private Labels in Retailing (Record no. 51183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02929nam a22005175i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-07194-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140610s2014 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783319071947 |
| -- | 978-3-319-07194-7 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 245 10 - TITLE STATEMENT | |
| Title | National Brands and Private Labels in Retailing |
| Sub Title | First International Symposium NB&PL, Barcelona, June 2014 / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XI, 192 p. 14 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Springer Proceedings in Business and Economics, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used. |
| 700 1# - AUTHOR 2 | |
| Author 2 | G�azquez-Abad, Juan Carlos. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Mart�inez-L�opez, Francisco J. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Esteban-Millat, Irene. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Mond�ejar-Jim�enez, Juan Antonio. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-319-07194-7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Sales/Distribution. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2198-7246 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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