Ethics in Consumer Choice (Record no. 51366)
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| fixed length control field | 03651nam a22004335i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-658-00759-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121227s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783658007591 |
| -- | 978-3-658-00759-1 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Langen, Nina. |
| 245 10 - TITLE STATEMENT | |
| Title | Ethics in Consumer Choice |
| Sub Title | An Empirical Analysis based on the Example of Coffee / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXIV, 344 p. 20 illus., 4 illus. in color. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Consumers' decision making -- Preference measurement -- Ethical consumption -- Fair Trade -- Charitable Giving -- Cause-related Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitable giving in general and investigates whether German consumers differentiate between different types of ethical behaviour in particular. Choice experiment, latent class analysis, information display matrix and item-based attitude assessment allow the comparison of stated and revealed preferences as well as an analysis of the relevance of ethical product features within the context of different product and process attributes. The dissertation provides insights into a research field that becomes more and more relevant and improves the understanding of the interdependencies as well as consumers' assessment of the possibilities of ethical behaviour.     Der Inhalt n  Consumers' Decision Making n  Possibilities of Ethical Behaviour n  Relevance of Fair Trade, Organic Production and Cause-Related Marketing for Product Selection n  Acceptance and Critical Success Factors of Cause-Related Marketing in Germany     Die Zielgruppen �         Researchers and students in the fields of business, marketing and agricultural economics �         Executives and consultants in commercial enterprises as well as non-profit organisations and non-governmental organisations focusing on ethical consumption, fair trade, donations, corporate social responsibility, and cause-related marketing      Die AutorIn Dr. Nina Langen obtained her Ph.D. in agricultural economics from the University of Bonn. She conducted her Ph.D. studies at the Center for Development Research in the Department of Economic and Technological Change and at the Institute for Food and Resource Economics in the Department of Agricultural and Food Market Research, both at the University of Bonn. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-658-00759-1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Gabler, |
| -- | 2013. |
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| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
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