The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model (Record no. 51371)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02354nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-38091-4 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130605s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642380914 |
| -- | 978-3-642-38091-4 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Shin, Kwang-Yong. |
| 245 14 - TITLE STATEMENT | |
| Title | The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XII, 148 p. 30 illus. |
| 490 1# - SERIES STATEMENT | |
| Series statement | SpringerBriefs in Business, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Introduction -- Organization -- Implementation -- Marcom Manager's Work: Communication Category -- The Working Model of Marcom Manager. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-38091-4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management science. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management, general. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2191-5482 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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