Mobile Persuasion Design (Record no. 54712)

000 -LEADER
fixed length control field 03294nam a22005775i 4500
001 - CONTROL NUMBER
control field 978-1-4471-4324-6
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200421111656.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151103s2015 xxk| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781447143246
-- 978-1-4471-4324-6
082 04 - CLASSIFICATION NUMBER
Call Number 004
100 1# - AUTHOR NAME
Author Marcus, Aaron.
245 10 - TITLE STATEMENT
Title Mobile Persuasion Design
Sub Title Changing Behaviour by Combining Persuasion Design with Information Design /
300 ## - PHYSICAL DESCRIPTION
Number of Pages XXXIV, 659 p. 395 illus., 228 illus. in color.
490 1# - SERIES STATEMENT
Series statement Human-Computer Interaction Series,
505 0# - FORMATTED CONTENTS NOTE
Remark 2 Foreword - Tom MacTavish. - Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.
520 ## - SUMMARY, ETC.
Summary, etc Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4471-4324-6
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBooks
264 #1 -
-- London :
-- Springer London :
-- Imprint: Springer,
-- 2015.
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-- txt
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-- computer
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-- rdamedia
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-- online resource
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-- text file
-- PDF
-- rda
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Computer science.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Health promotion.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Application software.
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-- Lifelong learning.
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-- Adult education.
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-- Sustainable development.
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-- Economic policy.
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-- Computer Science.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Computer Appl. in Social and Behavioral Sciences.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Health Promotion and Disease Prevention.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Sustainable Development.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- R & D/Technology Policy.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Lifelong Learning/Adult Education.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
-- 1571-5035
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-- ZDB-2-SCS

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