Personas - User Focused Design (Record no. 56363)

000 -LEADER
fixed length control field 03699nam a22004935i 4500
001 - CONTROL NUMBER
control field 978-1-4471-4084-9
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200421112036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120811s2013 xxk| s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781447140849
-- 978-1-4471-4084-9
082 04 - CLASSIFICATION NUMBER
Call Number 005.437
082 04 - CLASSIFICATION NUMBER
Call Number 4.019
100 1# - AUTHOR NAME
Author Nielsen, Lene.
245 10 - TITLE STATEMENT
Title Personas - User Focused Design
300 ## - PHYSICAL DESCRIPTION
Number of Pages X, 158 p.
490 1# - SERIES STATEMENT
Series statement Human-Computer Interaction Series,
505 0# - FORMATTED CONTENTS NOTE
Remark 2 Stories About Users -- Step 1 - A Slice of the World -- Step 2 - The First Connections -- Step 3 - Food for Thought -- Step 4 - The Final Number -- Step 5 - Do You Know Karina? -- Step 6 - Exposition to Action -- Step 7 - The Reality of Everyone? -- Step 8 - Get the Message Across! -- Step 9 - Stories About the Future -- Step 10 - It Does Not End Here -- Personas in a More User Focused World.
520 ## - SUMMARY, ETC.
Summary, etc People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they - with their different attitudes, desires and habits - were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts. With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark's leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method - 10 Steps to Personas. Personas - User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-1-4471-4084-9
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBooks
264 #1 -
-- London :
-- Springer London :
-- Imprint: Springer,
-- 2013.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Computer science.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Arts.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- User interfaces (Computer systems).
650 14 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Computer Science.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- User Interfaces and Human Computer Interaction.
650 24 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Arts.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
-- 1571-5035 ;
912 ## -
-- ZDB-2-SCS

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