| 000 -LEADER |
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| fixed length control field |
00613nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200805123554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200805b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
0876925131 |
| 082 ## - CLASSIFICATION NUMBER |
|---|
| Call Number |
658.8 K95M |
| 100 ## - AUTHOR NAME |
|---|
| Author |
Kotler,Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| Sub Title |
Analysis,Planning,Implemtation,and Control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi |
| Publisher |
Prentice-Hall of India |
| Year of publication |
1988 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
p.777 |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Understanding the Critical Role of Marketing in Organisations and Society |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Analysing Competitors |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Measuring and Forescasting Markets |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 |
|---|
| keywords |
Managing Services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Donated Books |
