Search engine optimization and marketing : (Record no. 72047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03628cam a22005771i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9780429298509 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220711212732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200817s2020 flua o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781000192674 |
| -- | (ePub ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1000192679 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781000192612 |
| -- | (PDF ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 100019261X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781000192643 |
| -- | (Mobipocket ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1000192644 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780429298509 |
| -- | (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0429298501 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.872 |
| 100 1# - AUTHOR NAME | |
| Author | Das, Subhankar, |
| 245 10 - TITLE STATEMENT | |
| Title | Search engine optimization and marketing : |
| Sub Title | a recipe for success in digital marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 online resource : |
| 500 ## - GENERAL NOTE | |
| Remark 1 | <P>1. Introduction to CMS, SEO, SEM, and Attribution Modeling</P><P>2. Website Basics and Development.</P><P>3. On-Page Optimization</P><P>4. Link Building and Setup</P><P>5. Concept of Off-Page SEO</P><P>6. Search Engine Algorithm and Search Engine Marketing</P><P>7. Multivariate Testing Remarketing and AdWords</P> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: The concept of SEM and SEO The mechanism of crawler program concepts of keywords Keyword generation tools Page ranking mechanism and indexing Concepts of title, meta, alt tags Concepts of PPC/PPM/CTR SEO/SEM strategies Anchor text and setting up Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Design. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.taylorfrancis.com/books/9780429298509 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Boca Raton : |
| -- | Chapman & Hall/CRC, |
| -- | 2020. |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 336 ## - | |
| -- | still image |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 588 ## - | |
| -- | OCLC-licensed vendor bibliographic record. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Internet searching. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Web search engines. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Web sites |
| 650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | COMPUTERS / Computer Science |
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