Niche envy : (Record no. 73003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03976nam a2200541 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6267348 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220712204637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151223s2008 mau ob 001 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780262257114 |
| -- | ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | electronic |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8/34 |
| 100 1# - AUTHOR NAME | |
| Author | Turow, Joseph, |
| 245 10 - TITLE STATEMENT | |
| Title | Niche envy : |
| Sub Title | marketing discrimination in the digital age / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 PDF (240 pages). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Technological innovations. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Technological innovations. |
| 650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Marketing |
| -- | Research. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267348 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cambridge, Massachusetts : |
| -- | MIT Press, |
| -- | c2006 |
| 264 #2 - | |
| -- | [Piscataqay, New Jersey] : |
| -- | IEEE Xplore, |
| -- | [2008] |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | electronic |
| -- | isbdmedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 588 ## - | |
| -- | Title from title screen. |
| 588 ## - | |
| -- | Description based on PDF viewed 12/23/2015. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Consumer profiling. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market segmentation. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Customer services |
| 650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | BUSINESS & ECONOMICS |
No items available.