The more we know : (Record no. 73300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03834nam a2200553 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6354148 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220712204803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151223s2012 mau ob 001 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780262305624 |
| -- | electronic |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | hardcover : alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | hardcover : alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | electronic |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | electronic |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | electronic |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 507.1 |
| 100 1# - AUTHOR NAME | |
| Author | Klopfer, Eric, |
| 245 14 - TITLE STATEMENT | |
| Title | The more we know : |
| Sub Title | NBC news, educational innovation, and learning from failure / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1 PDF (232 pages). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Media education for the twenty-first century -- The education arcade -- An education revolution -- Due diligence -- The skunkworks -- Television dollars and digital pennies -- Ever more desperate attempts -- The hype -- What's your iCue? -- iCue reality -- What next? -- What if? -- The more we know. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Forecasting. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| General subdivision | Study and teaching |
| -- | Technological innovations. |
| 700 1# - AUTHOR 2 | |
| Author 2 | Haas, Jason, |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6354148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cambridge, Massachusetts : |
| -- | MIT Press, |
| -- | c2012. |
| 264 #2 - | |
| -- | [Piscataqay, New Jersey] : |
| -- | IEEE Xplore, |
| -- | [2012] |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | electronic |
| -- | isbdmedia |
| 338 ## - | |
| -- | online resource |
| -- | rdacarrier |
| 588 ## - | |
| -- | Description based on PDF viewed 12/23/2015. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Digital media |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Education in mass media |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Science |
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