Pretense design : (Record no. 73594)

000 -LEADER
fixed length control field 03736nam a2200505 i 4500
001 - CONTROL NUMBER
control field 8681596
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220712204937.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2019 mau ob 001 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780262351577
-- electronic bk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
-- electronic bk.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
-- print
082 04 - CLASSIFICATION NUMBER
Call Number 745.4
100 1# - AUTHOR NAME
Author Mollerup, Per,
245 10 - TITLE STATEMENT
Title Pretense design :
Sub Title surface over substance /
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1 PDF (224 pages).
490 1# - SERIES STATEMENT
Series statement Design thinking, design theory
520 ## - SUMMARY, ETC.
Summary, etc How some design appears to be something that it is not--by beautifying, amusing, substituting, or deceiving. Pretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them. After explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness--columns that don't hold anything up, an old building's fa�cade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
General subdivision Psychological aspects.
650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1
General subdivision Psychological aspects.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8681596
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBooks
264 #1 -
-- Cambridge :
-- MIT Press,
-- 2019.
264 #2 -
-- [Piscataqay, New Jersey] :
-- IEEE Xplore,
-- [2019]
336 ## -
-- text
-- rdacontent
337 ## -
-- electronic
-- isbdmedia
338 ## -
-- online resource
-- rdacarrier
588 0# -
-- Print version record.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Design
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Appearance (Philosophy)
650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Appearance (Philosophy)
650 #7 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Design

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