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Designing the mobile user experience / (Record no. 74714)

000 -LEADER
fixed length control field 06160nam a2200541 i 4500
001 - CONTROL NUMBER
control field 8039601
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220712211655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171024s2008 maua ob 001 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470060575
-- electronic
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470060573
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
-- hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
-- hardback
082 0# - CLASSIFICATION NUMBER
Call Number 621.3845
082 04 - CLASSIFICATION NUMBER
Call Number 621.3845
100 1# - AUTHOR NAME
Author Ballard, B.,
245 10 - TITLE STATEMENT
Title Designing the mobile user experience /
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1 PDF (xii, 243 pages) :
505 0# - FORMATTED CONTENTS NOTE
Remark 2 Preface -- About the Author -- 1 Introduction: Mobility is Different -- 1.1 Mobilizing Applications -- 1.2 What is 'Mobile' Anyhow? -- 1.3 The Carry Principle -- 1.4 Components of a Mobile Application -- 1.5 About This Book -- 2 Mobile Users in the Wild -- 2.1 Mobile User Characteristics -- 2.2 Groups and Tribes -- 2.3 International Differences -- 3 Mobile Devices -- 3.1 A Device Taxonomy -- 3.2 Anatomy of the PCD -- 4 Selecting Application Technologies -- 4.1 Input Modalities -- 4.2 Interaction Responsiveness -- 4.3 Data Storage Locations -- 4.4 Display Modality -- 4.5 Supplemental Technologies -- 4.6 Distribution Methods -- 4.7 Other Concerns -- 4.8 Platforms -- 5 Mobile Design Principles -- 5.1 Mobilize, Don't Miniaturize -- 5.2 User Context -- 5.3 Handling Device Proliferation -- 5.4 Emulators and Simulators -- 5.5 Detailed Design Recommendations -- 6 Mobile User Interface Design Patterns -- 6.1 About User Interface Patterns -- 6.2 Screen Design -- 6.3 Application Navigation -- 6.4 Application Management -- 6.5 Advertising -- 7 Graphic and Media Design -- 7.1 Composition for the Small Screen -- 7.2 Video and Animation -- 7.3 Sound -- 7.4 Streaming versus Downloaded Content -- 7.5 Managing Media: Meta Data -- 8 Industry Players -- 8.1 Carriers (Operators) -- 8.2 Device Manufacturers -- 8.3 Technology and Platform Providers -- 8.4 Application and Content Developers -- 8.5 Content Distributors -- 8.6 Industry Associations -- 8.7 Government -- 9 Research and Design Process -- 9.1 Mobile Research Challenges -- 9.2 User Research -- 9.3 Design Phase Testing -- 9.4 Application Usability Testing -- 9.5 Market Acceptance (beta) Testing -- 10 Example Application: Traveler Tool -- 10.1 User Requirements -- 10.2 Product Requirements -- 10.3 High-level Design Concepts -- 10.4 Detailed Design Plan -- Appendices -- A: Mobile Markup Languages -- B: Domain Names -- C: Minimum Object Resolution -- D: Opt-In and Opt-Out -- E: Mobile Companies -- Glossary -- Index.
520 ## - SUMMARY, ETC.
Summary, etc Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. Designing the Mobile User Experience: . Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.. Gives product development professionals the tools necessary to understand development in the mobile environment.. Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.. Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.. Provides user interface design patterns, design resources, and user research methods for mobile user interface design.. Illustrates concepts with example photographs, explanatory tables and charts, and an example application. Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=8039601
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBooks
264 #1 -
-- Chichester, England ;
-- Wiley,
-- c2007
264 #2 -
-- [Piscataqay, New Jersey] :
-- IEEE Xplore,
-- [2007]
336 ## -
-- text
-- rdacontent
337 ## -
-- electronic
-- isbdmedia
338 ## -
-- online resource
-- rdacarrier
588 ## -
-- Title from title screen.
588 ## -
-- Description based on PDF viewed 10/24/2017.
650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1
-- Mobile communication systems.

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