Principles of Marketing (Record no. 83894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240507154240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240507b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131731017 |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 K87P |
| 100 ## - AUTHOR NAME | |
| Author | Kotler, Philip |
| 100 ## - AUTHOR NAME | |
| Author | Armstrong, Gary |
| 100 ## - AUTHOR NAME | |
| Author | Agnihotri, Prafulla Y. |
| 100 ## - AUTHOR NAME | |
| Author | Haque, Ehsan ul |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Publisher | Pearson |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p.514 |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing Process |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Marketing Channels |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Pricing |
| 650 ## - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| Subject | Online Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Donated Books |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2024-05-02 | 658.8 K87P | G03917 | Donated Books |