Data Mining and Market Intelligence (Record no. 85248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03269nam a22005295i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-031-79390-5 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240730164036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220601s2018 sz | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783031793905 |
| -- | 978-3-031-79390-5 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 620.0042 |
| 100 1# - AUTHOR NAME | |
| Author | Akinkunmi, Mustapha. |
| 245 10 - TITLE STATEMENT | |
| Title | Data Mining and Market Intelligence |
| Sub Title | Implications for Decision Making / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXII, 159 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Synthesis Lectures on Engineering, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Foreword -- Preface -- Acknowledgments -- Acronyms -- Introduction to Market Intelligence -- The Market Research Process -- Qualitative Techniques -- Quantitative Techniques -- Hypothesis Testing and Regression Analysis -- Analyzing Survey Data -- Index Methodology -- Digital Media Monitoring, Measurement, and Modeling -- Causal Methods -- Mobile Data Mining -- Bibliography -- Author's Biography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining. Hence, this book is a guide tool for policy makers, academics, and practitioners whose areas of interest are statistical inference, applied statistics, applied mathematics, business mathematics, quantitative techniques, and economic and social statistics. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://doi.org/10.1007/978-3-031-79390-5 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Cham : |
| -- | Springer International Publishing : |
| -- | Imprint: Springer, |
| -- | 2018. |
| 336 ## - | |
| -- | text |
| -- | txt |
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| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| 347 ## - | |
| -- | text file |
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| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Engineering design. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Materials. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Professional education. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Vocational education. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Engineering Design. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Materials Engineering. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Professional and Vocational Education. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 1939-523X |
| 912 ## - | |
| -- | ZDB-2-SXSC |
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