Social Innovation for Business Success [electronic resource] : Shared Value in the Apparel Industry / by Julia Schmitt.
By: Schmitt, Julia [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookSeries: BestMasters: Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Description: XI, 99 p. 6 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783658054618.Subject(s): Business | Leadership | Production management | Business and Management | Business Strategy/Leadership | Operations ManagementAdditional physical formats: Printed edition:: No titleDDC classification: 658.4092 Online resources: Click here to access online
In:
Springer eBooksSummary: Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. Contents Diffusion of Social Innovation  Understanding Shared Value Success Factors and Obstacles Discussion of the Findings on Social Innovation Targets Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management Management in the field of Strategy, Operations and Marketing; Consultants and Politicians The Author Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.  .
Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success. Contents Diffusion of Social Innovation  Understanding Shared Value Success Factors and Obstacles Discussion of the Findings on Social Innovation Targets Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management Management in the field of Strategy, Operations and Marketing; Consultants and Politicians The Author Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.  .
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