Aesthetics: Quantification and Deconstruction [electronic resource] : A Case Study in Motorcycles / by Sushil Chandra.
By: Chandra, Sushil [author.]
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Contributor(s): SpringerLink (Online service).
Material type: 
BookSeries: Design Science and Innovation: Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2018Edition: 1st ed. 2018.Description: XIII, 233 p. 155 illus., 140 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9789811062353.Subject(s): Engineering design | Industrial engineering | Production engineering | Automobile industry and trade | Aesthetics | Engineering Design | Industrial and Production Engineering | Automotive Industry | AestheticsAdditional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification: 620.0042 Online resources: Click here to access online
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Springer Nature eBookSummary: This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics. Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determines the relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.
This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with a tool for connecting engineering and aesthetics. Given the author’s extensive experience in motorcycle design, the motorcycle has been chosen as the frame of reference for automobiles. Specifically in the field of automobile design, where engineering and aesthetics go hand in hand, it also becomes important to clearly and objectively define the relationship between engineering design and aesthetics. Accordingly, this book (1) clearly establishes the objective parameters of aesthetics, (2) puts forward a method for quantifying aesthetics, (3) identifies the engineering design parameters affecting aesthetics, and (4) determines the relationship between parameters of aesthetics and engineering design. As such, it offers a useful guide not only for design professionals, but also for students and researchers of design.
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