SENGUPTA,S <br/><br/>
BRAND POSITIONING STRATEGIES FOR COMPETTIVE ADVANTAGE 

 - NEW DELHI  Tata McGraw-Hill  1990 
 - 23X15 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Dewey Class. No.: </label>659.1 S474