MOHAN,M. <br/><br/>
ADVERTISING MANAGEMENT:CONCEPTS AND CASES 

 - NEW DELHI  Tata McGraw-Hill  2003 
 - xi+418p.,24X18cms 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>658.8 M697