KAPFERER, J. <br/><br/>
STRATEGIC BRAND MANAGEMENT:CREATING AND SUSTAINING BRAND EQUITY LONG TERM 

 - 2 
 - NEW DELHI  Kogan Page  2008 
 - 443p.,3x15Cms. 
<br/><br/><label>ISBN: </label>8175541691 
<br/><br/><label>Dewey Class. No.: </label>658 K174