OSWALD, L.R <br/><br/>
MARKETING SEMIOTICS: SIGNS, STRATEGIES AND BRAND VALUE 

 - NEW YORK  Oxford University Press  2012 
 - xii+218p.,22x15Cms. 
<br/><br/><label>ISBN: </label>0199566501 
<br/><br/><label>Dewey Class. No.: </label>658.8 O86