Kotler,Philip Keller, Kevin Lane <br/><br/>
Marketing Management 

 - 12th ed. 
 - New Delhi  Prentice Hall of india  2005 
 - p i20 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing Research and Forcasting  Crafting and Brand Positiong  Dealing with Competition  Designing and Managing services 
<br/><br/><label>Dewey Class. No.: </label>658.8 K88M