Bernstein, Joanne Scheff. <br/><br/>
Standing Room Only  Marketing Insights for Engaging Performing Arts Audiences /  [electronic resource] : 
by Joanne Scheff Bernstein. 
 - Second Edition. 
 - XII, 408 p.  online resource. 
<br/><br/> Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. 
<br/><br/><label>ISBN: </label>9781137375698 
<br/><br/><label>Standard No.: </label>10.1007/978-1-137-37569-8  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Theater.<br/>Marketing.<br/>Popular works.<br/>Economics.<br/>Management science.<br/>Business and Management.<br/>Marketing.<br/>Theatre and Performance Studies.<br/>Popular Science, general.<br/>Economics, general.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8