Malaval. P <br/><br/>
Integrated Marketing Communication Pentacom 

 - 4 
 - New Delhi  Pearson  2015 
 - p.480 
<br/><br/><label>ISBN: </label>9789332536845 
<br/><br/><label>Subjects--Topical Terms: </label> Communication Plan  Sales Promotion  Direct Communication 
<br/><br/><label>Dewey Class. No.: </label>658.80014 M29I