Tap : unlocking the mobile economy /
Unlocking the mobile economy
Anindya Ghose.
- 1 PDF (ix, 230 pages) : illustrations.
Includes bibliographical references (pages 205-226) and index.
Human behavior and the mobile journey so far -- Smartphones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- The forces shaping the mobile economy -- Introduction -- Context : what's going on? -- Location: why geography matters -- Time: it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving wanamaker's riddle -- Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index.
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Mode of access: World Wide Web
9780262340427
Mobile commerce. Cell phone advertising. Consumer behavior. World Wide Web--Security measures. Cell phone advertising. Consumer behavior. Mobile commerce. World Wide Web--Security measures.