The inversion factor : how to thrive in the IoT economy /
Linda Bernardi, Sanjay Sarma, and Kenneth Traub.
- 1 PDF (240 pages).
Includes bibliographical references and index.
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion.
Restricted to subscribers or individual electronic text purchasers.
Why companies need to move away from a ""product first"" orientation to pursuing innovation based on customer need.
Mode of access: World Wide Web
9780262344937
New products. Internet of things. Technological innovations--Economic aspects. Strategic planning. Internet of things. New products. Strategic planning. Technological innovations--Economic aspects.