|
|
|
User-Generated Content and its Impact on Branding [electronic resource] : How Users and Communities Create and Manage Brands in Social Media / by Severin Dennhardt.
by Dennhardt, Severin [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Retail Branding and Store Loyalty [electronic resource] : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / by Bettina Berg.
by Berg, Bettina [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Who Gets Funds from China's Capital Market? [electronic resource] : A Micro View of China's Economy via Case Studies on Listed Chinese SMEs / by Jiazhuo G. Wang, Juan Yang.
by Wang, Jiazhuo G [author.] | Yang, Juan [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Vertical Price Coordination and Brand Care [electronic resource] : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / by Dieter Ahlert, Benjamin Schefer.
by Ahlert, Dieter [author.] | Schefer, Benjamin [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
International Employer Brand Management [electronic resource] : A Multilevel Analysis and Segmentation of Students' Preferences / by Lena Christiaans.
by Christiaans, Lena [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Management of the Fuzzy Front End of Innovation [electronic resource] / edited by Oliver Gassmann, Fiona Schweitzer.
by Gassmann, Oliver [editor.] | Schweitzer, Fiona [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Value Stream Design [electronic resource] : The Way Towards a Lean Factory / by Klaus Erlach.
by Erlach, Klaus [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Leveraging Flexibility [electronic resource] : Win the Race with Dynamic Decision Management / by Jochen Gerber, Hanjo Arms, Mathias Wiecher, Christian Danner.
by Gerber, Jochen [author.] | Arms, Hanjo [author.] | Wiecher, Mathias [author.] | Danner, Christian [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs.
by Wiedmann, Klaus-Peter [editor.] | Hennigs, Nadine [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel.
by Ziniel, Wolfgang [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Information and Communication Technologies in Tourism 2014 [electronic resource] : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014 / edited by Zheng Xiang, Iis Tussyadiah.
by Xiang, Zheng [editor.] | Tussyadiah, Iis [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Governare i processi per governare l'impresa: Lean Six Sigma [electronic resource] : Metodologia scientifica applicata per Kaizen Leader & Green Belt / by Gabriele Arcidiacono, Claudio Calabrese, Kai Yang.
by Arcidiacono, Gabriele [author.] | Calabrese, Claudio [author.] | Yang, Kai [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Milano : Springer Milan : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Kr�uger, Andreas Stumpf.
by Kr�uger, Ralph [author.] | Stumpf, Andreas [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
Does Multi-stage Marketing Pay? [electronic resource] : Creating Competitive Advantages Through Multi-stage Marketing / by Alejandro-Marcel Sch�onhoff.
by Sch�onhoff, Alejandro-Marcel [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Science, Technology and Innovation Policies for Development [electronic resource] : The Latin American Experience / edited by Gustavo Crespi, Gabriela Dutr�enit.
by Crespi, Gustavo [editor.] | Dutr�enit, Gabriela [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Marketing Cases from Emerging Markets [electronic resource] / edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis.
by Mutum, Dilip [editor.] | Roy, Sanjit Kumar [editor.] | Kipnis, Eva [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013) [electronic resource] / edited by Ershi Qi, Jiang Shen, Runliang Dou.
by Qi, Ershi [editor.] | Shen, Jiang [editor.] | Dou, Runliang [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Supply Chain Management and Optimization in Manufacturing [electronic resource] / by Harun Pirim, Umar Al-Turki, Bekir Sami Yilbas.
by Pirim, Harun [author.] | Al-Turki, Umar [author.] | Yilbas, Bekir Sami [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
|
|
|
|
Oil Transport Management [electronic resource] / by Y.H. Venus Lun, Olli-Pekka Hilmola, Alexander M. Goulielmos, Kee-hung Lai, T.C. Edwin Cheng.
by Lun, Y.H. Venus [author.] | Hilmola, Olli-Pekka [author.] | Goulielmos, Alexander M [author.] | Lai, Kee-hung [author.] | Cheng, T.C. Edwin [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London : Springer London : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
|
|
|
The Philosopher's Stone for Sustainability [electronic resource] : Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012 / edited by Yoshiki Shimomura, Koji Kimita.
by Shimomura, Yoshiki [editor.] | Kimita, Koji [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
|
