Digital Technologies (Artificial Intelligence) Adoption -- How Financial Inclusion Can Contribute to Social inclusion? A Conceptual Framework from the Perspective of Digital Technologies -- The European Union's Artificial Intelligence Act: An Analysis of Preliminary Perceptions and Responses of Irish SMEs -- Exploring the Impact of ChatGPT and Critical Thinking on Consumer Engagement in Cognitive Marketing: An Empirical Study with Early Adopters -- Between Uncertainty and Familiarity: A Study on office Workers' Trust in AI -- Proliferations in Algorithmic Control - Contextual Review of the Phenomenon and its Implications -- AI and Big Data Practices in Developing Country Context: A Socio-Technical Perspective -- Generative AI for Healthcare Engineering and Technology Challenges -- Responsible Adoption of Artificial Intelligence in Agriculture: Ensuring Ethical, Transparent, and Sustainable Outcomes -- Towards Hypothesis Generation for m-Health Applications: A Data Driven Approach -- An Analysis of the Barriers Preventing the Implementation of MLOPS -- Assessing the Factors Influencing the Adoption of Generative Artificial Intelligence (AI) in the Manufacturing Sector -- Sentence Generator for Hindi Language Using Formal Semantics -- Human Resource Analytics: Leveraging Machine Learning for Employee Attrition Prediction -- Continuance intention of ChatGPT use by Students -- Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time -- Digital Platforms and Applications -- Analysing Platform Design Consideration to Ensure Digital inclusion Among Indigenous People -- Understanding the Usage and Opinion formation on LinkedIn: Uses and Gratifications Theory -- Block chain-Based Application Security versus Centralized and Distributed Data Management Systems - A Comparative Study -- Struggle for Visibility: Mobilizing Dormant Logic on Social Media Platforms -- Does Women Mobile Technology inclusion Shape their Attitude towards intimate Partner Violence? An Empirical Evidence From Sub-Saharan African Communities -- Blockchain: A Structural Topic Modelling Approach -- Portfolio Selection Using Network Filtering Methods: A Graph theoretic Approach -- Exploring the Fusion of Metaverse and Sports: Current Trends and Future Directions -- Understanding the Role of Time in Content Selection Decisions on OTT Platforms -- How Successful online Platforms Create Value -- Institutional Voids and Digital Ecosystems of India's Public Sector -- How Social Media Marketing Enhances Brand Communities Engagement: Developing An integrated Model Using S-O-R Paradigm -- Digital Technologies in E-Governance -- E-Government and Well-Being: A Cross-Country Study -- Information Security Awareness Safety Governance Model for Senior Citizens in Indian Banking Sector for Mobile and Internet Banking -- Complexity of Last Mile Networks and Ethics of Smart City interventions: A Case of Solid Waste Management intervention in Karnataka -- Examining the Relationship Among Digital inclusion of Women, National Cybersecurity Maturity, and Well being: A Cross-Country Analysis -- The Impact of Digital Technologies on E-Governance: A Comprehensive Analysis -- Information Technology Adoption and Managerial Improvisation Capability: A NeuroIS Perspective -- Metaverse and Marketing -- Metaverse Adaptability in Theory Context -- Unlocking Metaverse Flow Experience Using theory of interactivity and User Gratification Theory -- A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises -- Unified Metaverse Architecture Powered by Blockchain Decentralized Autonomous Organizations (DAO) -- The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context -- From Likes to Sales: the Powerof Influencers Leveraging Social Media to Enhance Customer Purchase intention -- The Impact of the Metaverse on Green Marketing: A Paradigm Shift in Sustainable Consumer Behaviour.

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.