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The innovator's hypothesis : how cheap experiments are worth more than good ideas / Michael Schrage.

By: Schrage, Michael [author.].
Contributor(s): IEEE Xplore (Online Service) [distributor.] | MIT Press [publisher.].
Material type: materialTypeLabelBookPublisher: Cambridge, Massachusetts : MIT Press, c2014Distributor: [Piscataqay, New Jersey] : IEEE Xplore, [2014]Description: 1 PDF (xvi, 237 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9780262323048.Subject(s): Technological innovations | Creative ability in businessGenre/Form: Electronic books.Additional physical formats: Print version: No titleDDC classification: 658.4/063 Online resources: Abstract with links to resource Also available in print.Summary: In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cultures do. He introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. -- Edited summary from book.
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In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cultures do. He introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. -- Edited summary from book.

Also available in print.

Mode of access: World Wide Web

Description based on PDF viewed 12/23/2015.

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