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SERVICE-DOMINANT LOGIC OF MARKETING:DIALOG,DEBATE AND DIDECTIONS

By: LUSCH, R.F.
Material type: materialTypeLabelBookPublisher: NEW DELHI PHI-Learning 2006Description: xvii+449p.,22x17Cms.ISBN: 8120330404.DDC classification: 658.8 L968
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658.8 L968 (Browse shelf) Available 079798

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