Engaging Customers Using Big Data [electronic resource] : How Marketing Analytics are Transforming Business / by Arvind Sathi.
By: Sathi, Arvind [author.].
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014Description: XIV, 215 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781137386199.Subject(s): Business | Marketing | Market research | Big data | Economics | Management science | Business and Management | Marketing | Market Research/Competitive Intelligence | Big Data/Analytics | Economics, generalAdditional physical formats: Printed edition:: No titleDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooksSummary: Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
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Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
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