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Open Evaluation [electronic resource] : Integrating Users into the Selection of New Product Ideas / by J�org Haller.
by Haller, J�org [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
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When Luxury Meets Art [electronic resource] : Forms of Collaboration between Luxury Brands and the Arts / by Olga Louisa Kastner.
by Kastner, Olga Louisa [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
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Product Variety in Automotive Industry [electronic resource] : Understanding Niche Markets in America / by Marco Guerzoni.
by Guerzoni, Marco [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Mixed Method Research Design [electronic resource] : An Application in Consumer-Brand Relationships (CBR) / by S. Sreejesh, Sanjay Mohapatra.
by Sreejesh, S [author.] | Mohapatra, Sanjay [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Nature-Based Tourism in Mallorca's Natural Areas [electronic resource] : The Benefits of Tourism for Natural Areas / by Luisa Wolter.
by Wolter, Luisa [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
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Applied Conjoint Analysis [electronic resource] / by Vithala R. Rao.
by Rao, Vithala R [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Digital Wine [electronic resource] : How QR Codes Facilitate New Markets for Small Wine Industries / by Tara Brabazon, Mick Winter, Bryn Gandy.
by Brabazon, Tara [author.] | Winter, Mick [author.] | Gandy, Bryn [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Singapore : Springer Singapore : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Exhibit Marketing and Trade Show Intelligence [electronic resource] : Successful Boothmanship and Booth Design / by Klaus Solberg S�ilen.
by Solberg S�ilen, Klaus [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
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Competitive Differentiation within the Shipbuilding Industry [electronic resource] : The Importance of Competence in the Field of Services / by Christopher Sauerhoff.
by Sauerhoff, Christopher [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
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Alternative Investments in Wealth Management [electronic resource] : A Comprehensive Study of the Central and East European Market / by Ewelina Soko�owska.
by Soko�owska, Ewelina [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Engaging Customers Using Big Data [electronic resource] : How Marketing Analytics are Transforming Business / by Arvind Sathi.
by Sathi, Arvind [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014Online access: Click here to access online Availability: No items available
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The Social Web in the Hotel Industry [electronic resource] : The Impact of the Social Web on the Information Process of German Hotel Guests / by Nadine Chehimi.
by Chehimi, Nadine [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
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Customer Knowledge Management [electronic resource] : Leveraging Soft Skills to Improve Customer Focus / by Soumit Sain, Silvio Wilde.
by Sain, Soumit [author.] | Wilde, Silvio [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Uniform Across-the-Board Promotions [electronic resource] / by Marc-Oliver Jauch.
by Jauch, Marc-Oliver [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Hybrid Value Creation [electronic resource] / by Vivek K. Velamuri.
by Velamuri, Vivek K [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013Online access: Click here to access online Availability: No items available
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Online Channel Integration [electronic resource] : Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder.
by Binder, Jochen [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014Online access: Click here to access online Availability: No items available
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Management of the Fuzzy Front End of Innovation [electronic resource] / edited by Oliver Gassmann, Fiona Schweitzer.
by Gassmann, Oliver [editor.] | Schweitzer, Fiona [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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Driving Innovation in Service Organizations [electronic resource] : A Study in the German Airport Industry / by Jessica Scheler.
by Scheler, Jessica [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Online access: Click here to access online Availability: No items available
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Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Kr�uger, Andreas Stumpf.
by Kr�uger, Ralph [author.] | Stumpf, Andreas [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available
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Collaboration in the Australian and Chinese Mobile Telecommunication Markets [electronic resource] / by Yu (Aimee) Zhang.
by Zhang, Yu (Aimee) [author.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014Online access: Click here to access online Availability: No items available
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