Standing Room Only [electronic resource] : Marketing Insights for Engaging Performing Arts Audiences / by Joanne Scheff Bernstein.
By: Bernstein, Joanne Scheff [author.].
Contributor(s): SpringerLink (Online service).
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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