000			00322nam a2200133Ia 4500
008			190711s9999 xx 000 0 und d
020			_a0470183878
082			_a658.827 G354
100			_aGERZEMA, J
245		0	_aBRAND BUBBLE
260			_aNEW YORK _bJOSSEY BASS _c2008
300			_ax+252p.,22x18Cms.
942			_cBK _2DDC
999			_c35690 _d35690