000 00379nam a2200133Ia 4500
008 190711s9999 xx 000 0 und d
020 _a0749446552
082 _a658.827 H149
100 _aHAIG, M.
245 0 _aBRAND FAILURES:TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
260 _aLONDON
_bKogan Page
_c2008
300 _axii+260P,.21x13Cms.
942 _cBK
_2DDC
999 _c36762
_d36762