| 000 | 03072nam a22004815i 4500 | ||
|---|---|---|---|
| 001 | 978-3-658-03729-1 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211740.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 131001s2014 gw | s |||| 0|eng d | ||
| 020 |
_a9783658037291 _9978-3-658-03729-1 |
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| 024 | 7 |
_a10.1007/978-3-658-03729-1 _2doi |
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| 050 | 4 | _aHF54.5-54.56 | |
| 072 | 7 |
_aKJQ _2bicssc |
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_aUF _2bicssc |
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_aBUS083000 _2bisacsh |
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| 072 | 7 |
_aCOM039000 _2bisacsh |
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| 082 | 0 | 4 |
_a650 _223 |
| 082 | 0 | 4 |
_a658.05 _223 |
| 100 | 1 |
_aHewing, Michael. _eauthor. |
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| 245 | 1 | 0 |
_aBusiness Process Blueprinting _h[electronic resource] : _bA Method for Customer-Oriented Business Process Modeling / _cby Michael Hewing. |
| 264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014. |
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| 300 |
_aXVII, 229 p. 38 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aThough customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company's processes. To ensure a long-lasting requirement of a firm's service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer's point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.   Contents Reflections on the Customer's Perspective in Marketing and Business Process Management A comprehensive Literature Review on Customer Processes in Business Process Management Development and Evaluation of a customer-oriented Process Modeling Method   Target Groups Researchers and students in the field of information systems and marketing Managers involved in business process management and consulting   The Author Michael Hewing is Research Associate at the Department of Information Systems of the Freie Universit�at Berlin, where he investigates in the area of business process management.  . | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aInformation technology. | |
| 650 | 0 |
_aBusiness _xData processing. |
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| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aIT in Business. |
| 650 | 2 | 4 | _aMarketing. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783658037284 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-03729-1 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c50590 _d50590 |
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