000 | 03240nam a22005175i 4500 | ||
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001 | 978-3-658-05721-3 | ||
003 | DE-He213 | ||
005 | 20200420211740.0 | ||
007 | cr nn 008mamaa | ||
008 | 140418s2014 gw | s |||| 0|eng d | ||
020 |
_a9783658057213 _9978-3-658-05721-3 |
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024 | 7 |
_a10.1007/978-3-658-05721-3 _2doi |
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050 | 4 | _aHD28-70 | |
072 | 7 |
_aKJMV6 _2bicssc |
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072 | 7 |
_aPDG _2bicssc |
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072 | 7 |
_aBUS087000 _2bisacsh |
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082 | 0 | 4 |
_a658.514 _223 |
100 | 1 |
_aM�ohring, Monika Maria. _eauthor. |
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245 | 1 | 0 |
_aInnovation in a High Technology B2B Context _h[electronic resource] : _bExploring Supply Networks, Processes and Management / _cby Monika Maria M�ohring. |
264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2014. |
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300 |
_aXXV, 291 p. 50 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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_atext file _bPDF _2rda |
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505 | 0 | _aIndustrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study. | |
520 | _aInvestment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria M�ohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.  Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria M�ohring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.  . | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aManagement. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aProduction management. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aInnovation/Technology Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aOperations Management. |
650 | 2 | 4 | _aBusiness and Management, general. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783658057206 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-658-05721-3 |
912 | _aZDB-2-SBE | ||
942 | _cEBK | ||
999 |
_c50595 _d50595 |