000 03240nam a22005175i 4500
001 978-3-658-05721-3
003 DE-He213
005 20200420211740.0
007 cr nn 008mamaa
008 140418s2014 gw | s |||| 0|eng d
020 _a9783658057213
_9978-3-658-05721-3
024 7 _a10.1007/978-3-658-05721-3
_2doi
050 4 _aHD28-70
072 7 _aKJMV6
_2bicssc
072 7 _aPDG
_2bicssc
072 7 _aBUS087000
_2bisacsh
082 0 4 _a658.514
_223
100 1 _aM�ohring, Monika Maria.
_eauthor.
245 1 0 _aInnovation in a High Technology B2B Context
_h[electronic resource] :
_bExploring Supply Networks, Processes and Management /
_cby Monika Maria M�ohring.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXXV, 291 p. 50 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIndustrial B2B Marketing -- Value and Innovation in Customer-Centric Business-to-Business Collaboration -- Innovation Network and Case Study.
520 _aInvestment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria M�ohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.  Contents Industrial B2B Marketing Value and Innovation in Customer-Centric Business-to-Business Collaboration Innovation Network and Case Study Target Groups Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management Practitioners in high technology, capital intensive industries The Author Prof. Dr. Monika Maria M�ohring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.  .
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aMarketing.
650 0 _aManagement.
650 0 _aIndustrial management.
650 0 _aProduction management.
650 1 4 _aBusiness and Management.
650 2 4 _aInnovation/Technology Management.
650 2 4 _aMarketing.
650 2 4 _aOperations Management.
650 2 4 _aBusiness and Management, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658057206
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-05721-3
912 _aZDB-2-SBE
942 _cEBK
999 _c50595
_d50595