| 000 | 03661nam a22004215i 4500 | ||
|---|---|---|---|
| 001 | 978-1-4842-0184-8 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211740.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 140704s2014 xxu| s |||| 0|eng d | ||
| 020 |
_a9781484201848 _9978-1-4842-0184-8 |
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| 024 | 7 |
_a10.1007/978-1-4842-0184-8 _2doi |
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| 050 | 4 | _aHF4999.2-6182 | |
| 050 | 4 | _aHD28-70 | |
| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aBUS042000 _2bisacsh |
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| 082 | 0 | 4 |
_a650 _223 |
| 100 | 1 |
_aKenny, Peter. _eauthor. |
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| 245 | 1 | 0 |
_aBetter Business Decisions from Data _h[electronic resource] : _bStatistical Analysis for Professional Success / _cby Peter Kenny. |
| 264 | 1 |
_aBerkeley, CA : _bApress : _bImprint: Apress, _c2014. |
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| 300 |
_aXIII, 288 p. 56 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aEveryone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you're a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences. Author Peter Kenny-with deep experience in industry-believes that "while the methods of statistics can be complicated, the meaning of statistics is not." He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations. With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity. Among other things, this book covers: How statistics can help you assess the probability of a successful outcome How data is collected, sampled, and best interpreted How to make effective forecasts based on the data at hand How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals How to commission a statistical analysis Arranged in seven parts-Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data-Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You'll return to it again and again as new challenges emerge, making better decisions each time that boost your organization's fortunes-as well as your own. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aManagement science. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aBusiness and Management, general. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781484201855 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-1-4842-0184-8 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c50599 _d50599 |
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